By  on April 17, 2017

Shoppers’ coming-of-age experiences define future shopping behaviors, according to just-released research from Alliance Data Systems Corp. The study, titled The Generational Perspective, was conducted by Alliance Data’s Analytics and Insights Institute, and was derived from over 2,400 respondents.

Researchers at Alliance Data, which is a private label credit card provider, cross-referenced results from a prior report, Understanding Customer Loyalty, which confirmed that generational cultural identities and life stages are directly associated with consumer buying habits.

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