By  on April 23, 2018

Amazon is going after the lucrative children’s wear business, and it may be looking to steal market share from Target and Walmart.

Amazon next month will launch an e-commerce platform for Blu & Blue, an eco-friendly denim-focused brand for infants through age 16. The label, which bowed in December 2015, is sold at primarily at specialty stores. This is Blu & Blue’s first e-commerce venture.

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