By  on September 20, 2018

At a surprise press event on Thursday, Amazon let loose a flurry of additions to its voice assistant, moving Alexa into every corner of the home and garage.

Alexa now has an enormous extended family that includes a microwave, car infotainment unit and wall clock, among many other additions, signaling a new intensity to the smart assistant movement, which is still developing and is being watched closely by fashion companies and retailers of all stripes.

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