By  on June 17, 2019

Social commerce might still be evolving, but the winners and losers are already starting to emerge. As Instagram advances its shopping powers, Amazon reportedly just nixed Spark, its two-year-old social shopping experiment, this past week.

Designed to bridge social media and shopping, Spark was billed as a fun, inspirational discovery tool. The service showcased a customized feed of user photos, as well as community features, like ways customers could connect with or get advice from one another.

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