By  on July 9, 2018

Here comes the Amazon Prime Day juggernaut.

Prime Day is expected to ring up a record $3.4 billion in worldwide sales, crushing last year’s estimated $2.4 billion in sales. But the comparison isn’t really valid since the event will expand to 36 hours on July 16 and 17, from 30 hours last year; roll out to Australia, Singapore, the Netherlands and Luxembourg, and brick-and-mortar for the first time at Amazon-owned Whole Foods Market stores; offer 50 percent more spotlight deals that can be accessed in more ways than in the past, and a longer promotional period, or “retail creep.”

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