AmericasMart Atlanta, a global wholesale marketplace for home, gift, area rugs and apparel, held its annual June Atlanta Apparel Market weekend event on June 7 to 10. The event showcased a blend of “game day” collegiate apparel with a focus on fall collections and fashion presentations from Daily Struts and the Floor 5 Young Contemporary collection.
Noted fall trends included destroyed denim, wrap and knot belts, statement sleeves and pleated miniskirts. Shearling outerwear and fur were incorporated into numerous fall collections alongside classic fall colors, namely red, green, gold, mustard and navy. Lines that presented at the Market include AG Jeans, Seven For All Mankind, Alternative Apparel, Free People, Zac Zac Posen, Zadig & Voltaire, Dolce Vita, Naughty Monkey, BCBG Max Azria and Kendra Scott.
The event’s “Game Day” theme highlighted nostalgia and vintage looks juxtaposed with a lineup of contemporary collections. AmericasMart partnered with local Atlanta companies to enhance the Game Day concept with contributing brands Caja Popcorn, Kate Turner Studio and Blue Eyed Yonder. To further integrate a “tailgating effect,” event goers were offered beer flight tastings and hot pretzels fashioned into the shape of an “A” were served at the kick-off party.
Mary Sullivan, the senior vice president of leasing for AmericasMart, said “the Game Day element adds an entertaining and enjoyable experience for everyone, especially given the popularity of finding just the right look for school spirit. Atlanta Apparel just keeps getting bigger and better.”
Sullivan told WWD, “We had a great June Atlanta Apparel Market with an increase in both buyers and exhibitors. Across the Market, there was a positive reaction to our new Market dates, with both buyer and exhibitors in agreement that the new pattern will help increase productivity in the stores and fits better with most schedules.”
Upcoming AmericasMart summer events are World of Prom and the August Atlanta Apparel show, which both run Aug. 1 to 5. World of Prom is the largest wholesale prom and social occasion market in the U.S. and presents prom, bridal, social occasion, apparel and accessories. The August Atlanta Apparel show is a preview of holiday, winter, European resort and “immediates.” Provisional categories include premiere, ready-to-wear, Now Young Contemporary, jewelry, fashion accessories, shoes, social occasion, children’s and “cash and carry.”
The AmericasMart complex, located in downtown Atlanta, serves as a stage for manufacturers, designers and sales representatives to launch new lines, designs and product categories.