Apple’s Business Chat stepped out of the beta-test phase last month armed with major partners in banking, home improvement and more. But if the fashion industry chalks the service up to nuts-and-bolts retail fare, it should think again.
The new service, which brings customer service powers to Apple’s iMessage chat app, may have launched with Discover, Lowe’s and The Home Depot, among others. But fashion brands have taken notice, said Rurik Bradbury, global head of conversational strategy for LivePerson. The company’s LiveEngage platform has worked with more than 18,000 partners — from Adobe to L’Oréal — and as one of Apple’s key partners, it lined up several of these major retailers for Business Chat’s launch.
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek