By  on November 1, 2018

Lately, tech companies’ performance and stock prices have resembled a roller coaster, with highs and lows coming in rapid succession. It’s enough volatility to make anyone motion sick.

Some analysts were looking to Apple to help keep the tech biz on the rails this quarter. But it turns out the ride isn’t entirely smooth there, either. However, where the company did impress, a fair portion of the credit goes to its retail efforts and partnerships.

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