By  on December 12, 2017

On Monday, Apple confirmed its $400 million acquisition of Shazam, in a move that could have repercussions for the retail business.

Shazam, which is best known for its song-recognition features, has been up to some interesting things this year — including the release of an augmented reality platform for brands. Its goal was to build on the visual recognition tech it started two years ago, but it likely grabbed the attention of partner and new owner Apple instead.

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