Apple revealed Thursday that it will expand the reach of its first wearable device, Apple Watch, to seven new countries by the end of June. On June 26, Apple will begin distributing its watch in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan. Devices will be available for purchase in these countries through Apple’s e-commerce site, as well as specialty freestanding stores and select authorized retailers.
For this expanded launch, the technology firm will reprise its partnership concept with high-end retailers as it did with Paris retailer Colette during the French launch of its watch device in April. It will link with 10 Corso Como in Milan, Boon the Shop in Seoul and Malmaison by The Hourglass in Singapore.
Additionally, the company said it will begin selling Apple Watches directly out of its stores in all of the device’s markets. Currently, consumers are only able to preview the watch in stores and must place their orders for the device through Apple’s Web site. The company said this structure was put in place due to limited supplies, but that it is working on its manufacturing strategy and is clearing its queue of back orders.
Apple has yet to release official sales reports regarding the watch’s performance, and analysts are busy debating the device’s actual success.