Applied DNA Sciences said today that it partnered with American & Efird, a manufacturer and distributor of industrial and consumer threads and technical textiles, to develop “secure” sewing threads for brands and manufacturers.
The platform will integrate Applied DNA Sciences’ DNA-based CertainT solution, which enables brands to identify, tag, test and track products and ensures their overall authenticity, origin, traceability, sustainability and quality.
American & Efird has worked with industrial and consumer brands that are required to meet standards for product quality and integrity, and assisted stakeholders to help them meet corporate sustainability goals and most notably with the U.S. government, to ensure supply of Berry Amendment-compliant products, the company stated.
Dr. James Hayward, president and chief executive officer of Applied DNA Sciences, said, “Many products, from running shoes to performance ath-leisure wear to luxury brands, can benefit from a secure sewing thread. A&E’s extensive portfolio of products combined with the CertainT platform provide a powerful opportunity to provide a trusted solution for customers who need a true anti-counterfeiting brand protection solution.”
Les Miller, ceo of American & Efird, said, “The CertainT Program is an innovative solution for brands and retailers in their supply chain. A&E and Applied DNA Sciences together are creating new security applications for sewing thread benefiting from revolutionary SigNature T DNA and Beacon technology.”
Miller added, “Our customers are increasingly more vigilant and security minded. DNA technology can protect a wide range of products, from luxury consumer brands to industrial applications where integrity of components is mission critical. We are excited to be collaborating with Applied DNA Sciences and developing cutting edge technology solutions for our customers.”
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