Consumers know a gimmick when they see one. Accordingly, their reception of in-store augmented reality features is anticipated to falter when compared to the adoption of the technology by retail workers. Detailed in ABI Research’s “Augmented Reality in Retail” report, in-store employees have much to gain by adopting the technology. Online customers are predicted to continue to embrace the tech, too.
And while AR enables online shoppers to interact with product, it will do little to move the needle for in-store consumers, the report suggested. “For consumers in bricks-and-mortar stores, however, AR can disrupt the customer journey and provides little additional value overall,” said Nick Finill, senior analyst at ABI Research.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx