By  on May 21, 2018

Consumers know a gimmick when they see one. Accordingly, their reception of in-store augmented reality features is anticipated to falter when compared to the adoption of the technology by retail workers. Detailed in ABI Research’s “Augmented Reality in Retail” report, in-store employees have much to gain by adopting the technology. Online customers are predicted to continue to embrace the tech, too.

And while AR enables online shoppers to interact with product, it will do little to move the needle for in-store consumers, the report suggested. “For consumers in bricks-and-mortar stores, however, AR can disrupt the customer journey and provides little additional value overall,” said Nick Finill, senior analyst at ABI Research.

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