According to beauty and tech innovators, one of the most powerful forces driving fashion and beauty’s pursuit of augmented reality, virtual reality and artificial intelligence can be captured in just four letters: Gen Z.
A SXSW panel of experts — from Benefit Cosmetics LLC, Snap Inc., Modiface and Pixability — gathered Tuesday to discuss the imperative and tactics for reaching today’s youth consumer using technology. Pixability’s Tammy Johnson kicked off the session, titled “Immersive Tech: Gen Z’s Beauty Counter and Mall,” with some attention-grabbing stats: “At 69 million, 12- and 17-year-olds actually have a buying power of $44 billion,” she said. “They’re spending 55 percent of that buying power on cosmetics and clothing.” In the next two years, this generation will account for more than 40 percent of all consumer spending, making them a segment that brands need to understand and connect with, she added.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion
Earlier this month at the #WWDStyleDimension, @origins previewed its latest face mask— Hello Calm with relaxing and hydrating Cannabis Sativa Seed Oil. It’s now available in Origins stores & online, and on @sephora.com. Perfect for some post fashion week R&R. #DiscoverOrigins