According to beauty and tech innovators, one of the most powerful forces driving fashion and beauty’s pursuit of augmented reality, virtual reality and artificial intelligence can be captured in just four letters: Gen Z.
A SXSW panel of experts — from Benefit Cosmetics LLC, Snap Inc., Modiface and Pixability — gathered Tuesday to discuss the imperative and tactics for reaching today’s youth consumer using technology. Pixability’s Tammy Johnson kicked off the session, titled “Immersive Tech: Gen Z’s Beauty Counter and Mall,” with some attention-grabbing stats: “At 69 million, 12- and 17-year-olds actually have a buying power of $44 billion,” she said. “They’re spending 55 percent of that buying power on cosmetics and clothing.” In the next two years, this generation will account for more than 40 percent of all consumer spending, making them a segment that brands need to understand and connect with, she added.
Are you ready for Goop TV? According to sources, the lifestyle site founded by Gwyneth Paltrow has inked a deal with Netflix to create a new wellness-inspired show.
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“As long as [companies] are peopled by humans, there’s always that opportunity [for authenticity.] When that doesn’t happen, it’ll hurt your [brand],” he says. “We’re human beings. Human meaning flesh, being meaning spirit. As long as we have that, there is the opportunity for growth and elevation.” — Pharrell Williams, WWD Original.
The Paris men’s calendar just gained another heavy hitter: Celine will stage a show in January, mere months after creative director Hedi Slimane launched its men’s wear division during a coed show on Sept. 28. 📸: @thekateowen
Styled by @thealexbadia