According to beauty and tech innovators, one of the most powerful forces driving fashion and beauty’s pursuit of augmented reality, virtual reality and artificial intelligence can be captured in just four letters: Gen Z.
A SXSW panel of experts — from Benefit Cosmetics LLC, Snap Inc., Modiface and Pixability — gathered Tuesday to discuss the imperative and tactics for reaching today’s youth consumer using technology. Pixability’s Tammy Johnson kicked off the session, titled “Immersive Tech: Gen Z’s Beauty Counter and Mall,” with some attention-grabbing stats: “At 69 million, 12- and 17-year-olds actually have a buying power of $44 billion,” she said. “They’re spending 55 percent of that buying power on cosmetics and clothing.” In the next two years, this generation will account for more than 40 percent of all consumer spending, making them a segment that brands need to understand and connect with, she added.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos