Color and specialty chemical company Archroma said it entered a partnership with the House of Denim Foundation, a nonprofit organization that launches strategic initiatives to advance the denim industry. The company plans to share its expertise and network with House of Denim and support the organization with yearly financial contributions to its “Denim City” program.
The House of Denim’s adage, “Towards a Brighter Blue,” encapsulates its efforts in the industry to make denim “cleaner, dryer and smarter, through education, research and innovation, enterprise and networking,” the organization said. House of Denim established its “Denim City” in Amsterdam by creating a campus for the industry that offers facilities such as its Blue Lab, the Academy and the Jean School. And through this partnership, Archroma and House of Denim are focused on further advancing the Denim City campus via the addition of Archroma’s designer-specific Color Atlas color library; the implementation of best practices for safety, health and environmental applications for Denim City’s Blue Lab, and enhancing the skills and knowledge for its Academy and Jean School participants.
Archroma’s contributions to the denim industry include complete solution packages that combine “eco-advanced colors, auxiliaries and finishes.” For example, its Advanced Denim, which is currently used by Patagonia, employs a “sulfur dyes based concept” that enables notable water and resource savings, the company said. And its EarthColors range of biosynthetic dyes — most recently seen in denim collections by G-Star — that was developed through non-edible waste products, which replaces petroleum-derived raw materials typically used in dye synthesization. Its EarthColors line features patented plant-based dyes that are sourced from up to 100 percent renewable resources, the company said. Colors are collectively made from non-edible parts of nutshells, almond shells, rosemary, saw palmetto, bitter orange and beetroot. The ingredients are leftovers from herbal extraction and the agriculture industry, according to the firm.
Miguel Sanchez, head of global business development denim and casual wear at Archroma, said, “House of Denim and Archroma share the same vision that we can allow denim brands and manufacturers to create denim with a soul: Beautiful, innovative and resource-preserving collections — for denim beyond denim.”
And Mariette Hoitink, co-founder of House of Denim, said that “Collaborations with recognized industry experts, such as Archroma, are crucial if we want to make a real contribution toward making the denim industry cleaner, dryer and smarter. Archroma will bring House of Denim’s participants and designers invaluable expertise on how to create denim excellence with a conscience.”
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