By  on May 17, 2018

Color and specialty chemical company Archroma said it entered a partnership with the House of Denim Foundation, a nonprofit organization that launches strategic initiatives to advance the denim industry. The company plans to share its expertise and network with House of Denim and support the organization with yearly financial contributions to its “Denim City” program.

Archroma Offers Advanced Biodegradable Product for TextilesThe House of Denim’s adage, “Towards a Brighter Blue,” encapsulates its efforts in the industry to make denim “cleaner, dryer and smarter, through education, research and innovation, enterprise and networking,” the organization said. House of Denim established its “Denim City” in Amsterdam by creating a campus for the industry that offers facilities such as its Blue Lab, the Academy and the Jean School. And through this partnership, Archroma and House of Denim are focused on further advancing the Denim City campus via the addition of Archroma’s designer-specific Color Atlas color library; the implementation of best practices for safety, health and environmental applications for Denim City’s Blue Lab, and enhancing the skills and knowledge for its Academy and Jean School participants.

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