Archroma's EarthColors natural dye denim.

Archroma, a color and specialty chemical company, signed a Memorandum of Understanding with World Wild Fund for Nature — Pakistan to enhance collaborative efforts for water conservation in Pakistan’s textile industry. Both parties signed the MoU in Karachi, Pakistan, during a ceremony at the Archroma Center of Excellence, the company said.

The partnership is timely, as the topic of water conservation and wastewater solutions is widespread throughout the industry. Mainly driven by consumer demand, brands and retailers are speedily seeking ways to integrate sustainable solutions throughout their supply chains. The institutions’ MoU will help promote sustainable practices within Pakistan’s textile industry via Archroma’s initiatives for zero liquid discharge, software simulations in production lines, proprietary tools and research for reducing water consumption and reusing water, the firm reported. Together they will introduce new process models and bring awareness to ongoing issues in the textile sector through training programs, according to Archroma.

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And Pakistan plays a significant role in the global textile industry: the textile sector in Pakistan contributes to 57 percent of the country’s exports and employs 30 percent of the working population. Though its influence in textiles has waned over the last decade — partly due to uncontrollable power outages, high costs of electricity and a weakened infrastructure — business has improved due to recent advancements, which includes its electric supply.

Mujtaba Rahim, the chief executive officer at Archroma Pakistan Limited, said, “We at Archroma are very proud to join hands with WWF for a cause that is close to our heart, and we strongly believe that water conservation is the key to the sustainability of our industry. We believe in continuous improvement, and through this important initiative we are confident to improve upon the depleting water reserves, especially in Sindh. Water conservation by recycling and reuse will definitely save fresh-water reservoirs. The technical expertise of our team and enthusiasm of WWF Pakistan in conserving natural resources is an ideal partnership and we look forward to working on many projects in the future.”

Zahid Sultan Jadoon, the director of operations at WWF Pakistan, said, “WWF Pakistan has a number of conservation projects to its credit. Currently, water is one of our major focus areas. The MoU with Archroma adds to our endeavor in water-saving measures. Our joint collaboration with the textile sector will definitely result in introducing production facility improvements.”

Archroma’s office in Karachi is certified as a “Green Office,” while its Sustainable Effluent Treatment (SET) plant in Jamshoro, Pakistan, reports 80 percent water recovery and has saved millions of liters of fresh water. Its efforts, which has spanned over decades, have collected approximately 11,000 gallons of clean drinking water, free of cost, for neighboring communities. Archroma received the “Eco Innovation Award” from WWF Pakistan and the “Global Water Stewardship Award” from the Alliance for Water Stewardship for its SET facility in 2014.

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