By  on June 18, 2018

Luxury brands looking to combat counterfeits have a new tool for authentication and certification — the blockchain.

The technology relies on a decentralized data structure that works like a ledger, one that experts consider practically unhackable and highly trustworthy. Tech companies like IBM have been deeply interested in blockchain and see the benefits for high-end retailers, so much so that it helped create Trustchain for the diamond industry. Now tech firm Arianee aims to do something similar for luxury brands of all stripes.

To continue reading this article...

load comments
blog comments powered by Disqus