By  on June 18, 2018

Luxury brands looking to combat counterfeits have a new tool for authentication and certification — the blockchain.

The technology relies on a decentralized data structure that works like a ledger, one that experts consider practically unhackable and highly trustworthy. Tech companies like IBM have been deeply interested in blockchain and see the benefits for high-end retailers, so much so that it helped create Trustchain for the diamond industry. Now tech firm Arianee aims to do something similar for luxury brands of all stripes.

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