By  on October 11, 2018

Asos is giving its Enki fashion chatbot voice powers, and it has nothing to do with Amazon’s Alexa. Indeed, the British e-commerce company revealed Thursday it has become one of the first fashion retailers to launch on Google Assistant.

The company upped its conversational commerce game when it launched Enki, its virtual shopping assistant, on Facebook Messenger in the U.K. in August. Now the bot takes its first steps into voice tech through Google Home smart speaker appliances and mobile devices.

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