Estée Lauder’s chatbot

Artificial intelligence-driven conversational marketing platform, Automat has revealed its latest project — beauty.bot. The web site will service as a destination for beauty brands, tech vendors, developers, consumers and beauty enthusiasts in optimizing message-based efforts. The site will aim to be a resource within the industry.

“At Automat, we recognized a need to educate brands, developers, tech vendors and consumers about the rapidly growing, dynamic beauty bot space, and to pull information that can be hard to find into one comprehensive resource,” said Andy Mauro, cofounder and chief executive officer of Automat. “Beauty.bot exists to help the industry collectively learn and share.”

Within the web site, visitors will encounter three main verticals: a bot directory, case studies and news. The directory will list beauty bots organized by industry and messaging platform — tech vendors and developers will have the opportunity to have new bots included in the section. Updated case studies examining the evolution of beauty bots and their effect on consumer experiences, and ultimately revenue will also be available for reading to inform industry executive strategy conception. News within the tech segment will also be featured to provide readers updated details within the field.

Beauty.bot is an early adopter of Amazon’s .Bot program, a pillar within the Amazon Registry Services initiative, which aims to provide solutions to Amazon customers and partners through creative domains.

“With .Bot we’ve aimed to create a place where anyone can launch their chatbot, find development resources and drive discovery — helping to bridge the gap between .Bot developers and customers,” said Stacey King, general manager at Amazon Registry Services.

As retailers research and deploy new strategies to enhance customer service and maintain brand loyalty, chatbot have emerged as an option for brands to be visible within the social segments that many shoppers spend a majority of time. This necessitates a resource that provides of-the-minute news and updates on the segment as more brands explore the benefits of chatbots.

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