Showcasing a new collection during fashion week might not cut it anymore. Badgley Mischka and SAP — New York Fashion Week’s official tech sponsor — have joined forces to build a live-audience feedback platform, the Badgley Mischka Runway app. The platform will be available for use during its fashion show on Tuesday.
“The Badgley Mischka Runway app will enhance the live viewing experience for attendees to the show, allowing them to interact, in real-time, with the collection as it debuts down the runway,” said a spokesman for the fashion line.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion