By  on February 9, 2018

Showcasing a new collection during fashion week might not cut it anymore. Badgley Mischka and SAP — New York Fashion Week’s official tech sponsor — have joined forces to build a live-audience feedback platform, the Badgley Mischka Runway app. The platform will be available for use during its fashion show on Tuesday.

“The Badgley Mischka Runway app will enhance the live viewing experience for attendees to the show, allowing them to interact, in real-time, with the collection as it debuts down the runway,” said a spokesman for the fashion line.

To continue reading this article...

load comments
blog comments powered by Disqus