Shoppers carry their purchases as they walk though the steam coming from the underground along Fifth Avenue on Black Friday in New York, Friday, Nov. 25, 2016. Shoppers were on the hunt for deals and were at the stores for entertainment Friday as malls opened for what is still one of the busiest days of the year, even as the start of the holiday season edges ever earlier. (AP Photo/Andres Kudacki)

Bamboo Rose, a product lifecycle management provider, said it partnered with the Council of International Fashion Designers to launch the Bamboo Rose House of Fashion via the firm’s online marketplace platform.

The collaboration aims to provide greater exposure for CIFD designers who wish to connect to wider, international audiences by granting real-time access to Bamboo Rose’s vendors, suppliers, retailers and virtual showrooms. The initiative facilitates opportunities for participants to immediately share their designs to global markets, increase product development capabilities and improve efficiency

As product development in the fashion industry continues its shift toward prompt access and delivery for digitally savvy consumers, the supply chain seeks solutions to for its customers.

“Fashion is a highly competitive market, and to stand out, designers need to be able to connect with broad audiences, and be able to do it fast,” said Beth Sobol, founder of CIFD. “We no longer have the luxury of time — consumers want what they see at fashion week, no matter where it is in the world. With the Bamboo Rose House of Fashion, our designers have the opportunity to share their ideas and designs with a much broader audience, letting them ultimately get new products into the hands of the fashion-thirsty consumer wherever they are in the world, faster than ever before.”

International designers have long participated in a crippling cycle of trade shows in order to reach new markets. The Bamboo Rose Marketplace platform enables new collections to be shown virtually, regardless of location. The partnership reflects the industry’s quickly evolving product development model that is demanding higher volumes from designers and manufacturers at an unprecedented speed, all in the spirit of keeping up pace with an industry that has grown 5.5 percent annually over the last decade, according to the McKinsey Global Fashion Index.

“The old development model — following a straight line from generating idea to a product being on the shelf — isn’t sustainable in today’s digital world,” said Sue Welch, the chief executive officer of Bamboo Rose.

“In the face of much more demanding consumers, there’s no time to waste. The Bamboo Rose House of Fashion is a unique approach that connects the industry in an international fashion marketplace that allows co-creation and collaboration in real time, resulting in even more product innovation,” Welch said.

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