By  on December 11, 2019

PARIS — Ba&sh is offering French clients an online reselling service for clothing purchased at the contemporary French label, through a tie-up with secondhand platform Reflaunt and using blockchain technology from Arianee.

The label joins high-end watchmakers Vacheron Constantin, Breitling and Audemars Piguet, which also use Arianee’s blockchain technology, becoming the first apparel company to use the system.

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