By  on April 28, 2017

To bot, or not.

With consumers downloading fewer energy-draining apps to their mobile phones, fashion and beauty brands have been considering chatbots as another way of interacting with their audiences. H&M used an approach that was solely geared toward conversions, while Estée Lauder‘s London beauty store No. 6, Burberry, T.J. Maxx and Tommy Hilfiger have tested chat bots through Facebook Messenger to varying degrees.

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