To bot, or not.With consumers downloading fewer energy-draining apps to their mobile phones, fashion and beauty brands have been considering chatbots as another way of interacting with their audiences. H&M used an approach that was solely geared toward conversions, while Estée Lauder's London beauty store No. 6, Burberry, T.J. Maxx and Tommy Hilfiger have tested chat bots through Facebook Messenger to varying degrees.Now, online clothier Betabrand is partnering with Epytom, an artificial intelligence style assistant, to take the stress out of getting dressed in the morning while selling products along the way.Epytom makes recommendations based on what a consumer already has in her closet. Since most people's closets are cluttered with things they never wear, the Epytom bot makes suggestions about garments that can be discarded. Once the clutter is out of the way, Epytom builds a "high-efficiency," 40-piece wardrobe, starting with a customer's existing pieces and filling in with Betabrand garments where needed.New core pieces arrive in a box. "You want some freshness in your look," said Anastasia Sartan, chief executive officer of Epytom. "The way we approach that is, we show you five pieces that will work with everything you have."Those that sign on for the service get a message from the bot every morning with the temperature and a potential look for the day. "Why don't you mix these pants with this blouse," the bot says, for example. The bot keeps questions to a minimum by using image-recognition technology. "I just analyzed your Facebook user pic to learn more about you, like, your age," the bot said, which somehow feels like an invasion of privacy.In addition to getting style hacking tutorials twice a week, users can play interactive fashion games that highlight different Betabrand products. The San Francisco-based crowdfunding clothing company releases new designs daily and has launched innovations such as dress pant yoga pants, space jackets and the Suitsy, a business suit onesie. "When they get the right answer, they get a 20 percent off coupon," Sartan said."We show you how to increase the versatility of your wardrobe," Sartan added. "For items you’re missing, to complete your high-efficiency wardrobe, we send you a box." Sartan said the bot allows for a personalized, yet at the same time, scalable conversation with the consumer. The average purchase is between $250 and $500. Epytom gets a commission for every Betabrand garment that's purchased.Epytom technology was tested in Sartan's native Russia, where she worked in e-commerce before moving to the U.S. "We figured out that the industry doesn't care about the consumer as much as we'd like it to," said Marianna Milkis, Epytom's content editor in chief, who worked as an editor in Russia."I have a lot going on in my life," said Betabrand chief marketing officer Aaron Magness. "If I can get a weather report along with a recommendation of what to wear, it’s becoming quite useful. When you say, 'I’m going to a meeting and going out afterward,' there are different ways of serving up information. The end goal is that when you are thinking of buying pants, you buy them from Betabrand.""The world of bots is new. It's also crowded with people trying to figure out the way to use them," Magness said. "We have this slow play to see how this is developing. We don't have a hard end date for the test. We want to learn whether women are looking for a full outfit or a key piece? What is the click-through rate? Learning from this will help us determine where we put our resources in the future."
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion