ALL ACCESS: Think of Bkstg as a little bit like a dating app of sorts for artists, their followers and brands to connect.
The app, with $20 million of funding under its belt, continues to steadily add artists to its fold with Kayture blogger and L’Oréal brand ambassador Kristina Bazan set to join in the coming days. Her addition comes on the heels of Malaysian singer-songwriter Yuna and EDM duo Krewella also coming on board, bringing Bkstg’s artist community to about 100 since officially launching five weeks ago. That roster also includes Justin Bieber, The Chainsmokers, Usher and Carly Rae Jepsen.
“The Bkstg mission is really to connect very influential artists with their most passionate audiences and to do so in a mobile first, very technology-forward platform,” said cofounder Erika Nardini.
Bkstg on the face of it may look like any other social community linking musicians and other artists with their fans. Artists can share pictures and videos, create new content, post comments and sell tickets to concerts or other merchandise. But on the back-end is all sorts of data mining that gives artists the power to steer their own careers, while helping brands determine whether they want to pull the trigger on a partnership.
“We believe that the future of media will be about creators and we’re giving creators what we believe is a really beautiful publishing platform,” Nardini said.
The app’s still new but it does have one brand-artist partnership under its belt following Reebok’s decision to partner as a sponsor on a video series set to launch on the app in June. The series features Grammy-nominated singer-songwriter Jazmine Sullivan.
The company is founded by Nardini and Ran Harnevo, both previously of AOL. Initial investors in the company include Live Nation, Modest Management, Mark Cuban Cos. and Scooter Braun Projects.