By  on January 11, 2019

Bluefly‘s move to a marketplace powered by Mirakl prior to the holiday season, gave the e-commerce site a 20 percent year-over-year sales bump for Black Friday. For the week of Nov. 19 to 26, Bluefly reached $1.7 million GMV and 15,000 orders. The e-tailer said that besides increased sales, it had more control over seller quality, which resulted in reduced cart abandonment, increased conversions and fewer returns.

Prior to Mirakl, “We had a marketplace with our own homegrown portal,” said Randy Smythe, senior director of Marketplace at Bluefly. “It was built on the existing legacy software. We were constantly having to patch it and fix it, but we made it work. When we looked at Mirakl’s much more robust platform, we decided now was the time to make the switch.”

To continue reading this article...

load comments
blog comments powered by Disqus