By  on March 9, 2019

Had Bonobos founders Brian Spaly and Andy Dunn built the company today, it might have failed, Spaly admitted in a Shopify panel at South by Southwest, which began Friday.

“I think Bonobos was eerily prescient about where the world was going, but I’m not convinced it would have succeeded,” Spaly told WWD. “I think both of us would acknowledge that it’s gotten a lot harder and a lot more competitive. You know, being early is as important as being right, and you’re no longer able to say you’re early in this game. Because it is a far more competitive playing field.”

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