International payment provider, Flow, adds Google Pay to its roster of payment options.

Cross-border commerce payment provider Flow has expanded its international appeal via a partnership with Google Pay.

Google Pay will be joining a roster of traditional payment providers included in Flow, such as Visa and PayPal as well as alternative payment providers such as BitPay, Alipay and WeChat Pay.

For more insight on alternative payments, read “Mobile’s Cashless Crusaders: The New Ways to Pay.”

Already over 70 different payment options exist through Flow, and with Google Pay’s mission to deliver fast, simple and convenient payments across apps, onsite and in-store — the partnership gives customers what they crave — payment flexibility.

“Through this arrangement, consumers will be able to make purchases using Google Pay, offering retailers greater flexibility on payment methods, which can increase conversion rates at checkout for customers who prefer to use Google Pay for e-commerce purchases,” said Prasenjit Phukan, product manager at Google.

Speaking on the partnership with Google, Rob Keve, cofounder and chief executive officer of Flow, believes that Google Pay’s prominence in the digital payment space will expand footprint with a “secure localized shopping experience” while also enabling retailers to “effortlessly capture sales using an additional payment method.”

Aside from offering multiple international payment options, Flow’s efforts to create a localized shopping experience include reducing worries with multi-currency pricing, creating cost-efficient and rapid shipping as well as increasing efficiency in returns.

Using Flow, retailers may provide retailers, and in turn customers, with chargeback and fraud protection, configurable by country, and the ability to test payment preferences and seamless integration across both checkouts.

The modern e-commerce marketplace necessitates a bigger and better global shopping experience. With security and flexibility in payment as top priority for both customer and retailer — the “localized shopping experience” will continue to take precedent across borders.