By  on October 3, 2019

Direct-to-consumer wedding dress brand Brideside on Thursday opened a flagship Bride showroom, joining its sister Brideside Bridesmaid in a 6,700-square-foot space at the Gramercy House on 20th Street and Park Avenue South in Manhattan.

Brideside is part of a new breed of online retailers upending the bridal industry, along with Floravere, which in May opened a 1,500-square-foot concept store in Manhattan’s TriBeCa.

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