consumer shopping expectations

Consulting, technology and digital services company Capgemini today announced the acquisition of LiquidHub, a platform focused on improving consumer experiences. The addition of the platform will elevate Capgemini’s portfolio to improve its digital consulting capabilities in North America. The transaction is set to close in the next couple of months, details of the agreement were not revealed.

“LiquidHub’s passion to help clients uncover new ways to engage with their customers, supported by robust digital expertise and a strong track record in complex technology execution, was a natural fit with the end to end digital services that Capgemini provides enterprises around the world,” said Paul Hermelin, chairman and chief executive officer at Capgemini Group. “The team’s customer centric mind-set was evident, and its impressive employee retention record is a testament to the strength of LiquidHub’s purpose, vision and values that are complementary to those of Capgemini.”

As brand loyalty becomes increasingly fleeting, retailers and brands are charged with delivering captivating shopping journeys that not only capture initial intrigue, but motivate a return visit to both physical and digital locations. Capgemini’s acquisition of LiquidHub will aim to support its customers address this current challenge in the market.

“The challenge of omni-channel is connecting all the parts and pieces to deliver a unified and pleasurable experience to your customers. It’s not physical or digital; it’s the blended experience,” said Jonathan Brassington, chief executive officer and cofounder of LiquidHub. “The full spectrum of Capgemini’s digital transformation solutions and services coupled with its global reach will allow us to augment and expand our offerings for our current and future clients around the world.”

With the influx of mobile shopping, brands and retailers must devise rich shopping journeys that are not only personalized, but reliable and consistent — especially given the current rocky retail landscape. Tapping solutions that provide cohesive consumer experiences that are steeped in rich analytics will be the most likely to maintain steady revenue channels.

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