PARIS — Bulking up its e-commerce service arsenal, Carrefour has struck a deal with Spanish start-up Glovo, a bicycle and scooter delivery company, in four countries with plans to offer 30-minute home delivery for groceries.
“Carrefour is constantly looking for ways to deliver innovative services that make customers’ daily shopping experience easier,” said Amélie Oudéa-Castéra, the company’s director of e-commerce, data and digital transformation.
The partnership comes as Carrefour, the world’s second largest retailer after Walmart, races to adapt to shifting consumption habits amid the emergence of global, online giants like Amazon and Alibaba, forging ties with other companies like Google to shore up its defenses.
Through the partnership, consumers will be able to shop the Glovo platform, which will have 2,500 products including fresh produce, other types of groceries, health and beauty items and household goods in Spain, Italy, France and Argentina. The goods will be prepared for delivery in Carrefour Market, Express and City stores. The partnership is exclusive to Carrefour in France, complementing the retailer’s existing express delivery services. Set to start in October, the deliveries will first be available in Paris, Sevilla and Valencia in Spain, Milan and Rome in Italy, and Buenos Aires in Argentina.
“Our goal is to make grocery shopping faster, smoother and more convenient than ever before for the customer,” said Oscar Pierre, chief executive officer and cofounder of Glovo.