SHOP LIKE AN AVATAR: Carrefour SA is launching a virtual dressing room.
Fitle, developed by a start-up of the same name, is to help sell the chain’s low-cost Tex collection for women, men and kids, which launched in 1982.
Shoppers will be able to generate an avatar, or virtual mannequin, based on their body measurements or photos and try the 40-piece collection at home before making the purchase at the store.
The French group had tested the application in six of its venues throughout 2014 and is slated to make it available to its female customers this week. At the Villeneuve la Garenne location, clients also have the opportunity to get a 360-degree-view of themselves, send photos and videos to friends or share them via social networks.
The retailer recorded one of its strongest overall growth rates since 2008 in the six months ended June 30, which saw operating profit almost triple in European countries, excluding France, as the region recorded its first organic sales growth in two years.
Organic sales, excluding petrol, rose 2.9 percent in the first half, as reported.