By  on June 12, 2019

Casting Coin, a new online platform, could change the way brands and artists connect and interact. Founded by Michelle McCormack, a former photographer, the site vets models, photographers, influencers, makeup artists, hair stylists and stylists, who post their profiles once accepted. Advertising agencies, brands and editorial outlets can peruse the profiles and book talent directly for shoots and campaigns using the free service.

“It’s highly curated. Out of 5,000 artists who signed up, 300 have been accepted,” McCormack said, adding that the biggest group of applicants is photographers, followed by models, hair and makeup and influencers. “Brands are looking for microinfluencers, not the big ones.”

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