By  on June 19, 2018

China’s third-largest e-commerce platform, VIP.com, has embarked on an aggressive campaign to bring more U.S.-based fashion, beauty and home brands to its more than 300 million annual consumers — or about 28 million a day. VIP.com’s net revenue rose 30 percent in 2017. The platform is forecasting that sales of U.S. goods will triple from $2.2 billion last year to more than $6 billion by 2020.

Hillary Wang, VIP.com’s head of global buying, who was in New York last week for meetings with brands, said, “There’s a very specific strategy. We’re looking for fashion, including sportswear, accessories and beauty brands.”

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