SHANGHAI — Factors including younger luxury consumers, wider adoption of digital sales and marketing channels among brands as well as consumers in China’s lower-tier cities are driving luxury e-commerce in the country, a new report reveals.
The “China Luxury E-commerce White Paper” — the result of research jointly undertaken by Secoo, China’s largest luxury goods e-commerce platform, data partner Tencent and analysis partner Deloitte — details China’s emergence as the second-largest online consumers of luxury (behind the United States).
Exclusive: @tommyhilfiger has tapped 22-year-old actress @zendaya to be his newest collaborator and together they will launch a see-now-buy-now collection in February. Speaking to WWD about the project, the Spider-Man actress said: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.” Tap the link in bio for the full scoop. #TommyXZendaya #wwdfashion
Fashion is facing a blistering pace of technology, a complex economic backdrop, and shifting social mores, priorities, and lifestyles. WWD's annual CEO summit on Oct. 30 and 31, will be the meeting place for some of the sharpest minds in the business who will address how these forces affect a consumer. Speakers this year include Antoine Arnault, Virgil Abloh, Gabriela Hearst, and Olivier Rousteing. Tap the link in our bio to find out more. #wwdceosummit