By  on December 7, 2017

SHANGHAI — Factors including younger luxury consumers, wider adoption of digital sales and marketing channels among brands as well as consumers in China’s lower-tier cities are driving luxury e-commerce in the country, a new report reveals.

The “China Luxury E-commerce White Paper” — the result of research jointly undertaken by Secoo, China’s largest luxury goods e-commerce platform, data partner Tencent and analysis partner Deloitte — details China’s emergence as the second-largest online consumers of luxury (behind the United States).

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