Cone Denim Jeans

Cone Denim said today that it will soon release a new sustainable denim fabric into the market, a Tencel x Refibra blend. The company will present the denim collection at the Kingpins show in New York on June 6 and 7.

The new material is produced through Lenzing’s Tencel lyocell closed-loop production process; both Tencel and Refibra are made from recycled cotton and wood pulp. Cone Denim said they aim to “reduce the impact of denim at all life-cycle stages from production, through actual use, to end of life. As global populations grow and denim consumption increases, [we are] committed to exploring ways to further minimize the environmental impact of garment waste once those products are finally discarded.”

Its Tencel x Refibra blend enables a sustainable life cycle, as these fibers are biodegradable in soil and seawater. The new material will be manufactured in Cone’s North American Mills and empowered with a “traceable pedigree,” or a fiber ID, which verifies the authenticity of the Tencel x Refibra fibers for brands and retailers.

Lenzing

Lenzing’s Refibra is made from cotton scraps and wood.  Courtesy

Kara Nicholas, vice president product design and marketing for Cone Denim, said, “Denim consumers want authentic yet innovative products that maximize comfort, style and performance. They also want to know that their favorite jeans are responsibly made and remain sustainable at the end of their life cycle when finally discarded. Our Cone 3D R&D team continues to explore and push the boundaries in developing the next evolution of sustainable denims.”

Tricia Carey, director of global business development for denim at Lenzing, said the new fabrics “clearly demonstrate that sustainability and denim are beautifully compatible concepts. When responsible denim manufacturers like Cone Denim create more environmentally considerate products that still address consumer demands, the entire apparel industry moves closer to a circular economy that benefits us all.”

For More Textiles News From WWD, See:

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Sustainable Polymers Popularize Across Textile Markets

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