By  on January 11, 2019

Global solutions provider CGS said today that sustainability is driving demand and customer loyalty, according to its newly released 2019 U.S. Consumer Sustainability Survey. CGS surveyed more than 1,000 U.S. individuals, aged 18 and older, in regard to how sustainability impacts their buying preferences.

Two-thirds of respondents said they consider sustainability when making a purchase and will pay a premium for sustainable products, according to the report. And while cost is always a primary consideration, the company found that “consumers are putting an emphasis on sustainability and are also increasingly focused on shopping with brands whose mission they care about.” Interestingly, but not surprisingly, conscious consumerism resonates most with Gen Z shoppers, as 68 percent have made an eco-friendly purchase in the past year and 50 percent said they would be willing to pay more for a sustainable product, according to the report.

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