By  on May 24, 2018

Good things come in threes. Financial services firm Mastercard recently released its 2018 Rewards Panel Consumer Survey and unveiled data that points to a trifecta of “contextual loyalty:” personalization, digital experience and instant gratification.

The survey culled consumer data from 5,000 rewards credit card holders across a range of networks and issuers in the U.S., with respondents identified via three distinct categories: Redeemers, those who redeem points from their loyalty programs; Non-redeemers, consumers that are not aware of or taking advantage of credit card loyalty programs; and Under-redeemers, those that are aware of loyalty program options, but are not utilizing any rewards or services, or simply do not know how to redeem.

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