By  on May 24, 2018

Good things come in threes. Financial services firm Mastercard recently released its 2018 Rewards Panel Consumer Survey and unveiled data that points to a trifecta of “contextual loyalty:” personalization, digital experience and instant gratification.

The survey culled consumer data from 5,000 rewards credit card holders across a range of networks and issuers in the U.S., with respondents identified via three distinct categories: Redeemers, those who redeem points from their loyalty programs; Non-redeemers, consumers that are not aware of or taking advantage of credit card loyalty programs; and Under-redeemers, those that are aware of loyalty program options, but are not utilizing any rewards or services, or simply do not know how to redeem.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus