As the natural diamond industry continues to try its hand at wooing Millennial shoppers, the lab-grown diamond sector is attracting new and young consumers en masse. Companies such as ALTR, a “created diamonds” company, produce lab-grown diamonds that appeal to Millennials for its more affordable price points and vertically aligned, sustainable business model that meets current customer demands.
ALTR founder and president Amish Shah explained that the natural diamond industry’s downturn might be the result of businesses losing touch with the consumer as well as perpetual “poor marketing.” Shah attributes the height of the industry’s success to clever and impactful marketing campaigns — such as De Beers’ “A Diamond Is Forever” tag line, originally from 1948 — which have waned in popularity over the years.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion
Earlier this month at the #WWDStyleDimension, @origins previewed its latest face mask— Hello Calm with relaxing and hydrating Cannabis Sativa Seed Oil. It’s now available in Origins stores & online, and on @sephora.com. Perfect for some post fashion week R&R. #DiscoverOrigins