As the natural diamond industry continues to try its hand at wooing Millennial shoppers, the lab-grown diamond sector is attracting new and young consumers en masse. Companies such as ALTR, a “created diamonds” company, produce lab-grown diamonds that appeal to Millennials for its more affordable price points and vertically aligned, sustainable business model that meets current customer demands.
ALTR founder and president Amish Shah explained that the natural diamond industry’s downturn might be the result of businesses losing touch with the consumer as well as perpetual “poor marketing.” Shah attributes the height of the industry’s success to clever and impactful marketing campaigns — such as De Beers’ “A Diamond Is Forever” tag line, originally from 1948 — which have waned in popularity over the years.
As 2018 comes to a close, we’re taking a look back at the best party photos of the year. First up, newlyweds Nick Jonas and Priyanka Chopra in black tie at Ralph Lauren’s 50th anniversary show in September.
📸: @zefashioninsider .
“Sand, summer, sea,” is how designer Sarah Staudinger describes of the beginnings of her latest collection for Staud, writes @elmercer.
Summer was encapsulated through an array of adorable picnic inspired garb in poppy hues like tablecloth gingham compact knit playsuits and matching sets and plenty of crudite-emblazoned offerings. The best foodie-looks included a salad printed waffle minidress with matching cardigan or a matching neon green knit set with fringe made of mini glass lemons (and matching croakies). #wwdfashion
With a litany of sold-out collabs, a history-making debut show for Louis Vuitton men’s and armfuls of awards, Virgil Abloh is WWD’s Newsmaker of the Year. 📸: @lexieblacklock .