NEW YORK — The customer experience will be the theme of WWD’s one-day technology event to be held here July 24.

At The Wet Seal Inc., community and commerce do mix. Wet Seal chief information officer Jon Kubo will share insights about the company’s recently unveiled online fashion community for teen girls, where they can create, share and rate outfits and “friend” other members.

Tom Daly will talk about the Coca-Cola Co.’s innovations and experiences in mobile marketing. Daly manages interactive marketing strategy and planning for the company.

ShopLocal vice president of sales Ron Gatto will explain how the company is transforming local advertising online for multichannel retailers such as J.C. Penney, Target and Macy’s.

The idea is to focus on trends in the apparel and retail sectors, including creative merchandising concepts and promotions that fit the overall strategy of companies. Sponsors include Microsoft, Sony and supply-chain services company TradeCard.

To register, please contact Jennifer Macaluso at or 212-630-4947.

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