By  on July 23, 2019

“Customer intelligence platform” provider Custora is rolling out a new version of its solution, “Custora v10,” which the company said is “designed to help retailers take control of critical customer challenges like churn, one-time buyer conversion and promotion reduction.”

Custora’s chief executive officer Corey Pierson told WWD that retailers are “losing millions of dollars to customer attrition, but it can’t be solved with a ‘we miss you’ e-mail alone. You need to know who is churning and why, and you need to know what to do about it.” Pierson described what retailers and brands face as a “multifaceted issue” that historically has been “a lot for a marketing team to manage, and that’s why we built v10: to put retail leaders in the driver’s seat and make it easy to mobilize the whole company.”

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