Dassault Systèmes

Dassault Systèmes, a 3-D software company, recently revealed its new partnership with Aditya Birla Fashion and Retail Ltd., India’s largest fashion and lifestyle company. The collaboration was released during ShopTalk in Las Vegas.

Aditya Birla Fashion and Retail selected from Dassault Systèmes 3-D Experience platform its “My Collection” option, which acts as a consumer goods, fashion and retail product lifecycle management, or PLM, solution. The single solution accelerates time to market for fashion collections and manages retail lines from conception to merchandising by integrating the supply chain from factories to retailers and streamlining communication between employees and suppliers. It also enables brands to connect internal and external stakeholders, reduce material, and trim costs and eliminate production errors or delays.

“My Collection” is said to improve product development processes and speed to market from 30 percent to 70 percent, according to Dassault Systèmes.

Indian consumers are expected to fuel a spending boom, especially on fashion.  Shutterstock / ARENA Creative

Ashish Dikshit, business head of Aditya Birla Fashion and Retail Ltd., said, “We chose Dassault Systèmes’ ‘My Collection’ industry solution experience to replace our existing product lifecycle management solution after a thorough evaluation of various competing solutions.”

Dikshit explained, “The combination of the technological superiority of the 3-D Experience platform, the visionary product roadmap, and the industry knowledge of Dassault Systèmes’ value-added reseller Simbus Technologies is a winning proposition for us and will help us to consolidate our market leadership and achieve key business objectives of speed to market, cost leadership and profitable growth.”

Chris Colyer, the vice president of consumer goods and retail industry for Dassault Systèmes, said, “Aditya Birla Fashion and Retail is the latest example of how the largest fashion company in India is transforming its business by connecting its people, information and ideas with the 3-D Experience platform.”

He added, “Dassault Systèmes offers comprehensive, ready-to-deploy functionality for multicategory management in one environment with scalability to support growth. Brands and retailers can improve operational efficiency and reduce cost of goods by up to 30 percent.”

Aditya Birla Fashion and Retail’s customers include four of India’s top brands Louis Philippe, Van Heusen, Allen Solly and Peter England.

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