Color management technology firm Datacolor today revealed its new partnership with Color Solutions International, a textile color standard and communication firm, to debut its “CSI branded” ColorReaderPro, which enables fashion and apparel brands to select and identify colors from multiple color libraries and ameliorate the process of textile color identification. The partnership is set to debut at the Première Vision show in New York from Jan. 15 to 16.
The companies’ enhanced version of Datacolor’s ColorReaderPro, a portable color measurement device, now includes CSI’s ColorWall, cutting time and costs for industry members by “eliminating the need to manually search and match textile color samples with swatches or color codes,” according to the company.
ColorReaderPro streamlines brands’ ability to accelerate palette creation; reduces cost of color development, and ensures color quality and evaluation throughout the supply chain, which aids in “keeping these brands competitive in the fast-paced fashion industry,” all according to the firm.
Tim Williams, marketing manager, CSI, said that “Speed to market remains a driving influence upon the fashion and apparel industry, making it essential that brands spend less and less time on color development and matching. Williams continued, “Through this partnership, we’re answering our customers’ call for a solution allowing them to easily and quickly select existing colors in their library or to choose a color from our 3,700-plus ColorWall during the color palette creation process. Thanks to the compact, simple-to-use ColorReaderPro, industry professionals will dramatically speed up their seasonal color palette development process.”
And Dustin Bowersox, textile marketing manager for Datacolor, said the firm is eager to debut the solution, adding that the updated tool will “offer the textile industry yet another innovative color management solution. With the simple push of a button, designers can now match any color to the closest CSI color standard, or their existing custom color library, effectively eliminating the need for manual color look-up. Boasting industry-leading color matching accuracy, the ultra-portable ColorReaderPro lets users capture and quickly share inspiration colors and associated palettes, while improving component matching with on-the-go color pass/fail checks.”
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