E-Pitti.com

E-Pitti, the portal of Florence-based trade show organizer Pitti Immagine launched with FieraDigitale in 2011, has teamed with Italian fashion group Miroglio for the upcoming edition of Decoded Fashion Milan. The summit dedicated to the intersection between digital technologies and the fashion industry will take place at Talent Garden Milano Calabiana Nov. 15 to 16.

A partner of this latest edition, Miroglio — which controls the Elena Miro’ and Caractére brands among others — will have the chance to select one of the finalists’ projects of The Fashion Pitch, Decoded Fashion’s start-up competition, which this year is focused on the innovation of the fashion supply chain.

 This partnership is in line with Miroglio’s investments in digital solutions. On Thursday, the group will present “Tailor Italy,” the first online platform dedicated to customization.

 E-Pitti’s digital fairs closed last months with an 11 percent increase of visits compared to previous year.

 “This increase might be bigger, but we are really trying to focus exclusively on the highest segment of the distributive chain,” said Pitti Immagine chief executive officer Raffaello Napoleone.

Read more from this week’s WWD:

Elle’s Augmented Reality Experiment: Fad or Future of Media?

The New Frontier: Direct-to-Consumer Fragrances: Hawthorne for Men, Phlur, Pinrose and Commodity Goods are part of a direct-to-consumer fragrance category growing online.

Jessica Alba’s Honest Beauty Expands, Plans Canada Launch: The beauty brand is also looking to move into Western Europe and Australia.

Nordstrom Just Says No to Moschino Capsule Collection 

They Are Wearing: Desert Trip Music Festival, Weekend One

Kendall Jenner and Rihanna Are Loving This Season’s Biggest Coat

Retail Employment Rises Across the Board: Specialty stores and department stored boosted payrolls in September.

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