By  on June 20, 2019

Too much of a good thing? Choice paralysis rises with deeper incisions into the e-commerce landscape, and even choosy customers seek out more help.

“Choice overload or paralysis is what happens when a consumer is faced with more shopping possibilities than they can clearly or easily comprehend, often clouding their purchase confidence and decision-making abilities,” said Sarah Assous, senior vice president of Zoovu, an AI-powered chatbot marketing solution.

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