By  on May 19, 2017

LONDON — In an ongoing search to find new ways to engage today’s digitally savvy consumer, brands and retailers are starting to use WhatsApp to get up close and personal with customers — and generate sales.

So far, the use of WhatsApp has been limited to personal shopping departments as part of a wider strategy for retailers to be present in the lives of their top-tier customers through any channel that suits them. But now retailers have spotted a bigger opportunity to take the platform beyond personal shopping.

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