Traceability solutions are gaining traction among brands and retailers aiming to meet increased consumer demands for product transparency and authenticity. And companies like Applied DNA Sciences, a New York-based molecular technology firm, are making strides in supply chain protection through its proprietary solutions that are built to ensure the quality and integrity of products.
The firm’s SigNature DNA, the core of its product offerings, is a molecular tag that can be embedded into raw materials or applied to the surface of a range of objects, including currencies, pharmaceuticals, electronics, packaging and even fine art. Intended to authenticate product claims, molecular tagging can be customized and incorporated into products at any point in the lifecycle or supply chain. Each unique tag or “taggant” could be likened to a fingerprint.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion