A selection of brightly colored fabrics at Texworld USA. Courtesy of Messe Frankfurt North America.

The Dow Chemical Company, a material science and technology firm, just released its Ecofast Pure Sustainable Textile treatment that brightens colors on natural textiles and improves color fastness and resource efficiencies during the dyeing process. The launch was announced today at the American Association of Textile Chemists and Colorists International Conference.

Ecofast Pure enables the uptake of reactive, direct and acid dyes exclusively for natural fibers and fabrics such as tubular knit fabric, yarn, denim, garments and toweling, the company said. The product is a solution and alternative to acid dyes, which can be applied to animal hair fibers such as mohair, wool and alpaca, but cannot be used on cotton.

The company said that materials treated with Ecofast Pure require fewer rinses and lower water temperatures during the dyeing process, saving as much as 50 percent of water use and overall energy use. And manufacturers benefit from the increased dye uptake, as it reduces cycle time and total dye use up to 75 percent. Dow noted that Ecofast Pure can enable greater resource efficiencies even without the inclusion of salts in the dye bath.

Esma Talu, the market manager at Dow, said that “Dow has leveraged over a century of material science knowledge to help address the performance and sustainability gaps in the textile industry. By pretreating textiles with Ecofast Pure, manufacturers can deliver longer lasting, new generation colors on natural textiles while simultaneously reducing water, dye and energy use.” Talu added that “Better manufacturing processes are key to more responsible textile production” and that its new product “is able to drive a more sustainable supply chain that requires fewer resources to create essential textiles for our society.”

And the product is yet another step toward the delivery of Dow’s 2025 Sustainability Goals, which include the advancement of a circular economy; safe chemistry; valuing nature and engagement among communities, employees and customers.

For More Textile News From WWD, See:

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