The Dow Chemical Company, a material science and technology firm, just released its Ecofast Pure Sustainable Textile treatment that brightens colors on natural textiles and improves color fastness and resource efficiencies during the dyeing process. The launch was announced today at the American Association of Textile Chemists and Colorists International Conference.
Ecofast Pure enables the uptake of reactive, direct and acid dyes exclusively for natural fibers and fabrics such as tubular knit fabric, yarn, denim, garments and toweling, the company said. The product is a solution and alternative to acid dyes, which can be applied to animal hair fibers such as mohair, wool and alpaca, but cannot be used on cotton.
Cosmetics entrepreneur Charlotte Tilbury came face to face with one of her inspirations when Queen Elizabeth handed her an MBE, or Member of the Most Excellent Order of the British Empire, at Buckingham Palace earlier today. #wwdbeauty
Stella McCartney has been designing wedding looks for customers, friends, family — and herself — for years.
And now, leveraging the success of the dress she designed for the Duchess of Sussex’s wedding reception in May, McCartney is launching, Made with Love, a bridal line including eight dresses and an ivory tuxedo, reports @natalietheodosi . “I feel very protective over the bride, because I know what it was like when I got married, and for me to do my own wedding dress. There are moments that are so personal and private, so emotional and loaded with many different issues,” McCartney told WWD in an interview in June. “I think we are really blessed to have the emotional trust with a woman. She’ll come in and feel the love that we put into everything. What she chooses can be conventional or unconventional. It’s a personal experience.” #wwdnews