By  on March 13, 2018

The Dow Chemical Company, a material science and technology firm, just released its Ecofast Pure Sustainable Textile treatment that brightens colors on natural textiles and improves color fastness and resource efficiencies during the dyeing process. The launch was announced today at the American Association of Textile Chemists and Colorists International Conference.

Ecofast Pure enables the uptake of reactive, direct and acid dyes exclusively for natural fibers and fabrics such as tubular knit fabric, yarn, denim, garments and toweling, the company said. The product is a solution and alternative to acid dyes, which can be applied to animal hair fibers such as mohair, wool and alpaca, but cannot be used on cotton.

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