By  on October 8, 2019

High fashion is no joke, but it can be fun and games — at least according to Drest, which just soft-launched a styling game app alongside a new partnership with Gucci.

Conceived and developed by Lucy Yeomans, formerly of British Harper’s Bazaar and Net-a-porter’s magazine Porter, in partnership with investor and entrepreneur Graham Edwards, Drest offers a twist on mix-and-match dress-up games: Users can imagine they’re professional stylists at a fashion magazine who are on a mission to craft a designer look that works for their avatars. And, if people like what they see, the app allows them to purchase the clothes.

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