By  on November 21, 2017

The new breed of shoppers focused on themselves has led the charge for personalization that technology firm Qubit thinks it has a good grasp on.

The maker of marketing-personalization software recently launched a new tool called Qubit Aura, which lives as a small icon on companies’ mobile stores. Customers browsing through mobile click the icon, which culls up relevant products based on that individual’s actions using artificial intelligence. Thus, the more this tool gets to know the user, the better the discovery results. Diane von Furstenberg and Asics are among the companies now using the solution, which was in beta in July with brands such as ColourPop and Wolf & Badger. The company declined to say how many companies total are using Qubit Aura.

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