The new breed of shoppers focused on themselves has led the charge for personalization that technology firm Qubit thinks it has a good grasp on.
The maker of marketing-personalization software recently launched a new tool called Qubit Aura, which lives as a small icon on companies’ mobile stores. Customers browsing through mobile click the icon, which culls up relevant products based on that individual’s actions using artificial intelligence. Thus, the more this tool gets to know the user, the better the discovery results. Diane von Furstenberg and Asics are among the companies now using the solution, which was in beta in July with brands such as ColourPop and Wolf & Badger. The company declined to say how many companies total are using Qubit Aura.
“I feel like the [Emmy] nomination is this absurdly generous bonus to something that I’ve already been excited by for quite some time now,” Darren Criss tells @ktauer about his nomination for his role as Andrew Cunanan in The Assassination of Gianni Versace: American Crime Story, “My general attitude toward life is I hope for everything but expect nothing. But when you’re playing for the Warriors, there’s a good chance you’ll make it to the championships. And I’m not saying I’m Steph Curry, but when you’re on [showrunner] Ryan Murphy’s team, it seems more palpable than ever,” he continues. (Criss previously starred on “Glee,” another Murphy creation, although they didn’t directly work together.) “I feel like I’ve already won the lottery.” Read more in WWD.com (📸: @lexieblacklock ) #wwdeye #darrencriss #americancrimestory #emmys2018
Ganni turned over a new leaf for spring 2019, reports @fionawsma from Copenhagen Fashion Week. Instead of sending its signature floral-print dresses down the runway, the brand collaborated with 66 North, a technical outerwear brand, and produced a chic-yet-utilitarian offering that included a tie-dye vest and short set, and leopard-print pieces sprinkled among the khaki parkas and bucket hats. #wwdfashion #ganni #copenhagenfashionweek