The new breed of shoppers focused on themselves has led the charge for personalization that technology firm Qubit thinks it has a good grasp on.
The maker of marketing-personalization software recently launched a new tool called Qubit Aura, which lives as a small icon on companies’ mobile stores. Customers browsing through mobile click the icon, which culls up relevant products based on that individual’s actions using artificial intelligence. Thus, the more this tool gets to know the user, the better the discovery results. Diane von Furstenberg and Asics are among the companies now using the solution, which was in beta in July with brands such as ColourPop and Wolf & Badger. The company declined to say how many companies total are using Qubit Aura.
Thought bike shorts were going anywhere? Think again. The sporty trend was seen on the spring runways of Fendi, Area, Roberto Cavalli, and Stella McCartney to name some. Tap the link in bio to see what other major trends to expect this coming spring. #wwdfashion
Photographed by @Kukukuba
In a custom Dior dress fit for a supermodel, @karliekloss married her longtime love, @joshuakushner, in upstate New York yesterday evening. No word yet on honeymoon plans or, more interesting, the guest list. Kloss’ new sister-in-law, Ivanka Trump, did however share her congratulations when they couple became engaged in the summer. “So, so happy for you and Josh! I feel blessed to have you as a sister (!!!) Karlie and look forward to the happy memories we will create together as a family!” wrote Trump on Instagram. Tap the link in bio for everything we know so far. #wwdeye #rg
We are on the ground in Tokyo, a city known for its experimental style, shooting the best street style looks outside the shows. Tap the link in our bio for some serious trend inspiration from Tokyo Fashion Week. #wwdfashion
Photographed by @onilx