Diane von Furstenberg RTW Fall 2017

Diane von Furstenberg announced a partnership with Salesforce Commerce Cloud today to bring the designer brand’s consumers updated omnichannel experiences. With the deployment of the software, DVF will provide a greater aligned shopping experience while extending more robust and accurate product recommendations to shoppers through the use of Einstein, Salesforce’s artificial intelligence platform, the company said.

Terms of the partnership were not disclosed.

This is not the first time DVF has tapped Salesforce for improved customer experiences. The women’s wear line became a customer of the solutions-provider in 2011 in an effort to upgrade its e-commerce web site at the time.

This next iteration of the partnership aims to satisfy quickly shifting consumer demands. The software supports a mobile, point-of-sale service that puts sales associates in the center of in-person engagements. What’s more, store associates will be armed with Einstein in order to accurately suggest alternative products by consulting shoppers’ former online and in-store shopping histories, tastes and preferences for heightened consumer journeys.

“DVF is a customer-first brand and we are laser-focused on delivering the shopping experience our customers want, wherever they are,” said Tom Britt, chief operating officer at Diane von Furstenberg. “We see Commerce Cloud Store as being key to achieving our unified commerce vision.”

Behind-the-scenes the software will integrate the management of inventory levels and real-time data on returns and the receipt of new products. Informed with updated analysis, promotions and the management of individual store sales will not only be more accurate, they will resonate better with local shoppers’ preferences, according to the companies.

“Stores are, and will continue to be, an integral part of the retail landscape, and brands that are evolving their stores with technology and empowering their associates are leading the way,” said Jeff Barnett, chief executive officer of Salesforce Commerce Cloud.

Some of Salesforce Commerce Cloud’s customers include Clarins, Tory Burch, Under Armour and Cole Haan.

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