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Cloud-based commerce platform Shopify, which provides web and mobile software for 325,000 small- and midsize businesses, has added the option for merchants to integrate with Amazon.

This means that businesses that sell in U.S. dollars, such as Freda Salvador, Goop, Herschel, Tesla, Red Bull, Nestle, GE and Kylie Cosmetics, can add their product catalog to Amazon by using their Shopify account. This is Shopify’s first integration with an online marketplace.

Shopify already has integrations with platforms such as Pinterest, Facebook Messenger, Facebook, Twitter, Wanelo and Houzz, but this is the first marketplace.

Merchants can use the same Shopify account to manage an e-commerce web site, a retail store and other sales channels in addition to the Amazon integration. This latest integration means that inventory management — including details such as product listings and order fulfillment — are consistent across the retailer’s own site and their Amazon store. It also allows e-tailers to attract potential new customers.

“Our work with Amazon is an important step in strengthening our robust multi­channel commerce strategy and the ability of our merchants to sell anywhere their customers buy,” said Brandon Chu, who is director of product at Shopify.

He added that an estimated 40 percent of Shopify merchants already sell in online marketplaces, but that this integration with Amazon further simplifies the process of listing items on Amazon.

Amazon has steadily become an increasingly influential force in retail, setting the bar with services, such as free two-day shipping for its Prime members. And the web giant is looking to increase its influence in the fashion sphere, adding private-label apparel and reaching out to consumers with style-centric programs and marketing.

In October, e-commerce platform BigCommerce added an Amazon integration, which was followed quickly by a similar deal with eBay. BigCommerce was the first company to make use of eBay’s new application programming interfaces, which were updated in the fall.

This is in addition to integrations with Facebook and Pinterest that allow merchants to take advantage of social commerce.

BigCommerce works with more than 60,000 merchants, and they can sync information like price and product description on the same dashboard.

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